Talking Trust in Small Business Banking With Butterfli Technologies

In today’s fast-paced business landscape, a strong relationship with a bank can be a valuable asset, especially for small businesses as they grow. More than “just a bank,” a client-centered bank can act as a trusted advisor that understands the unique needs of small-business clients and provides personalized support to help them succeed.

To explore these benefits, Western Alliance Bank  joined Delilah Lanoix, CEO of Butterfli Technologies, at the Los Angeles Small Business Expo 2024. The conversation highlighted the importance of a strong banker-client relationship in managing small business needs, preventing fraud and stimulating growth.

The Butterfli Technologies Experience

Butterfli Technologies, an on-demand transportation service for people with varying mobility needs, relies heavily on technology to provide exceptional customer service. When Butterfli’s three entities switched to Western Alliance Bank, they found an advisor that understood their unique business model and goals. After listening to Butterfli’s needs, Western Alliance Bank offered tailored solutions that streamlined Butterfli’s financial processes and provided enhanced financial security and risk management to protect their funds. Access to specialized support, with responsive relationship managers, is baked into the bank’s approach.

Delilah explained, “You have to know your banker, and it’s all about trust.” She added, “It’s talking about banking, the community, what we can do and how we can enhance our business in the community.”

The Western Alliance Bank Perspective

A bank that understands a client’s business can provide more relevant guidance and support. This includes tailoring financial services to meet the client’s specific needs.

One highlight: the significance of forging personal relationships with small business clients. It’s essential for banks to gain a deep understanding of each client's business model and specific needs.

Key Benefits of a Relationship-Based Bank

• Personalized Support: A client-centered bank with seasoned bankers provides tailored advice and solutions, from Positive Pay and payroll solutions to a commercial card program that lets clients reap valuable rewards.
• Efficiency and Processes: Online services and streamlined financial processes can help save time and money.
• Enhanced Security: A customized fraud prevention plan can safeguard assets and manage risk.
• Access to Specialized Expertise: Immediate access, knowledge and responsiveness provide support on a daily basis, which is especially important for urgent issues.
• Community Ties: A bank with regional roots and connections to local businesses can help support community commitment — and your business’s role in the community.